Campaign “Project for Happiness of Working Moms” on the occasion of Equal Employment Week in April

The KWWA and its 11 branches organized a campaign “Project for Happiness of Working Moms” on the occasion of Equal Employment Week in April. Every region had a meaningful time to publicize an interrupted career problem due to triple burdens of pregnancy, childbirth, and childcare with topics of ‘work and care together’ and ‘for the society enabling us to achieve a balance between work and family,’ and to think its alternatives. Particularly, this campaign was conducted with unified contents as the KWWA had made promotion materials such as a parody of the soap opera “Chasing runaway slaves” and a UCC video clip and distributed them to regions.

 

The KWWA with its Seoul Branch and the KWTU Seoul Branch organized a campaign of the equal employment week in front of the Myeongdong Arts Center on April 7. Even though it was not easy to publicize the contents of the campaign at the place where many people coming and going, this year various ways such as performances as well as basic display materials were tried. In particular, a flash-mob for the group rope jumping was funny and touching. Flash-mob participants showed their great physical strength to jump the wall of gender discrimination without exercise beforehand, and onlookers enjoyed watching it. Unfortunately only a few ordinary citizens participated in the group rope jumping. However it played a role to grab the attention of the public and the press. Three-dimensional splendor was also added to display materials in order to maximize visual effects. As a result, many people asked voluntarily about the contents of the campaign. The campaign was organized annually. This year especially men showed their high interest in the campaign compared to the past. We hope that such a small will eventually bring about a tremendous change, like the butterfly effect.